Since 2013
Shipping to 30+ countries
ISO 9001 · BSCI · CE
Multiple design patents

Wonderful Fishing is a Hangzhou-based OEM and ODM fishing tackle manufacturer founded in 2013.

We build custom fishing rods, reels, lures, and packaging for tackle brands, distributors, and private-label retailers in North America and Europe. Our 50 to 250-person factory sits inside Zhejiang's fishing tackle manufacturing cluster in Xiaoshan, Hangzhou, and produces 30,000 to 300,000 units per month across three core categories — spinning/casting/jigging rods, spinning and baitcasting reels, and hard baits, soft plastics, and metal jigs. Certified ISO 9001, BSCI, and CE, with multiple design patents in our name.

2013
Founded
50-250
On-site staff
30+
Export markets
3
Core categories
How we work

From a first email to a container at your port — in four stages.

Our R&D team designs the blanks, moulds, and packaging in-house. You review at every stage, we build in between. Most first orders ship within 8-12 weeks of the kick-off call.

01

Brief & feasibility

Send a competitor product, a rough spec, or a napkin sketch. Within 48 hours you get a feasibility note and a price band — before you commit to anything.

02

Design & sampling

Our three R&D engineers draft the blank taper, reel gearing, or lure mould, then build 1-3 sample units to spec. You get photos, video, and a spec sheet before anything ships. First sample under 1 kg travels on us.

03

Production & QC

30% T/T deposit against a signed PI. Weekly WIP photos land in a shared drive. QC runs at four checkpoints — blank straightness (laser, ±0.5 mm), guide alignment, reel drag torque, final assembly — with a signed report on every batch.

04

Packaging & shipping

Custom packaging is designed and printed while production runs. Boxing, labeling, barcoding, and palletizing all happen in-house. FOB by default; DDP and staggered shipments available on request.

Product lines

Three core categories. Accessories built around them.

Rods, reels, and lures share our production management, QC team, and project dashboard. Lines, hooks, tackle boxes, and printed packaging are added onto your main order — you never need to manage a separate workflow for the small stuff.

Custom carbon fiber fishing rods OEM

Rods

Spinning, casting, jigging, surf, fly, and ice. Carbon blanks from 24T-46T, plus glass and composite. Guides from KGuide, Sea Guide, or client-nominated suppliers.

MOQ 300Custom blank taperYour logo & color
Private label fishing reels - same body, different colors

Reels

Spinning, baitcasting, trolling. CNC aluminium bodies with sealed bearings and carbon drag stacks. One body — your choice of finish, handle, and branding.

MOQ 500Custom colorwaysYour logo on side plate
Custom fishing lures and packaging OEM/ODM

Lures & Packaging

Hard baits, soft plastics, metal jigs. Colours to Pantone. Matching packaging designed in parallel — kraft box, gift box, blister, or your format.

MOQ 500Pantone matchPackaging in-house
Fishing tackle factory production floor
Production hub

Rod wrapping, reel CNC, lure moulding, and packaging — all on the same floor.

Our facility sits inside Zhejiang's fishing tackle manufacturing cluster in Xiaoshan. Your project manager can walk from the blank rolling station to the packaging line in about 90 seconds — so when a QC question comes up, we resolve it that afternoon instead of losing three days to email chains between vendors.

  • 50-250 workers on-site, scaled to your order volume
  • CNC centres for reel bodies, rod wrapping stations, and lure injection moulding
  • Weekly production photos on a shared drive your team can open anytime
  • FOB standard; DDP and staggered shipment available on request
Custom packaging showcase

Each category gets packaging built for how the product actually ships and sells.

Rods need long tubes. Reels need shaped foam inserts. Lures need snap-lock retail boxes. Your artwork is developed alongside the product, not tacked on at the end.

Fishing rod packaging options — tube case, box, sleeve

Rods

Carbon hard tube (travel models), die-cut foam tray in a custom-fit box (2-piece rods), roll-up fabric sleeve (budget-range OEM). Your logo screen-printed or foil-stamped on any surface.

Fishing reel packaging — gift box, window box, kraft box

Reels

Magnetic flip gift box (premium SKU), window box with printed backing card (retail shelf), compact kraft box with line art (eco range). Foam insert cut to your exact reel body profile.

Fishing lure packaging — blister card, snap box, gift box, bulk bag

Lures

Retail hanging blister card (single lure), snap-lock box (3-pack), magnetic gift box with velvet-style tray (collector set), bulk header bags (wholesale). Printed insert artwork done in-house.

Fishing line, hooks and terminal tackle packaging

Line & Accessories

Window box (braided line spools), clear tube (fluorocarbon leader), compartment tray box (terminal tackle sets), snap-lock case with sleeve (hooks). Custom insert card included as standard.

Why brands stay with us

The six questions procurement managers ask on the first call.

These are the answers we already have ready — with the numbers, the process, and the proof to back them up.

Sample lead times we can actually hit

15-35 days to a signed-off sample. Bulk production runs 30-60 days. Weekly WIP photos land in a shared drive, so your team is never in the dark.

Design patents held in our name

Our R&D team owns multiple design patents for proprietary blank technologies. When your spec has a gap, we can propose a fix — not just build what's on paper.

QC at four checkpoints, every batch

Blank straightness (laser, ±0.5 mm), reel drag torque (1.5x rated), lure weight (±2%), and packaging drop test (1.2 m). Signed report ships with every carton.

NDA before any design file moves

Mutual NDA is signed before we look at your tech pack. Custom moulds, blank tapers, and colourways stay off every other client's catalog — including ours.

Pilot runs from 100 units

Most tier-1 factories won't touch pilot batches. We take 100-200 units for seasonal tests or new-market validation, with the same NDA, the same QC, and no minimum-order penalty.

Packaging designed alongside production

While the product is in production, our design team develops your packaging artwork — kraft eco, premium gift, retail blister, or full-color printed carton. All handled under one roof.

One-stop OEM kit

Skip the multi-vendor headache — mix rods, reels, lures, and packaging on a single PO.

Most tackle buyers spend six months building relationships with a rod factory, a lure factory, and a packaging vendor — usually in different cities. Then they spend the following two years coordinating between them. We consolidate the whole thing: pick your SKUs across categories, and we ship a single FOB container with one QC package, one project manager, and one wire transfer.

Complete OEM fishing tackle starter kit
Who we work with

Global brands, regional distributors, and online retailers.

Every client relationship is protected by NDA, so we cannot publish names. What we can do: arrange a factory visit, share references after a mutual NDA, and show you the numbers below.

Wonderful Fishing client collaboration history — trade shows, factory visits, production line photos
🔒 NDA Protected

Building tackle for brands across 30+ countries.

Trade shows, factory audits, design reviews, signed contracts. Client identities protected — but the numbers below are ours to share.

30+
Countries served
60+
Brand partners
12+
Years in business
300K+
Monthly units
ISO 9001 certification
Quality management
BSCI social compliance audit
Social compliance
CE European compliance mark
European compliance
Design patent — proprietary blank technology
Proprietary blank tech
FAQ

The questions we get before every first order.

If yours isn't here, drop a note in the inquiry form and Mia will get back to you within 48 hours.

What is your minimum order quantity for OEM fishing tackle?
Rods start at 300 units per SKU. Reels and lures start at 500 units. We also take pilot runs of 100 to 200 units for seasonal tests or new-market validation — same NDA, same 4-checkpoint QC, and no minimum-order penalty for ordering light.
How much does a sample cost, and is the fee refundable?
Sample fees cover our actual cost of materials and labor, and vary by SKU — usually 50-300 USD for a rod, reel, or lure prototype. The full sample fee is credited back on your first bulk PO. First sample under 1 kg travels on us; heavier or multi-piece samples ship at cost.
What payment terms do you offer?
Standard: 30% T/T deposit against a signed Proforma Invoice, with the 70% balance due before shipment — after you sign off on pre-shipment inspection photos. L/C at sight is available for orders above 50,000 USD. For repeat clients on the third order onward, we can discuss extended terms.
How are you different from the factories behind Daiwa, Shimano, or other tier-1 brands?
Tier-1 factories run huge house-brand lines and usually won't take orders under a full container per SKU. We're built for smaller brands and regional distributors: MOQs from 300, pilot batches from 100, a project manager you can reach on WhatsApp, and NDA-protected designs that never end up in another client's catalog.
How long from design approval to a finished order?
Samples: 15-35 days after design sign-off. Bulk production: 30-60 days depending on volume, blank material lead times, and packaging complexity. Weekly WIP photos land in a shared drive — no chasing, no guessing.
Do you do full ODM, or only build to an existing spec?
Both. If you already have a tech pack, we build to spec. If you have a market gap and a rough price target, our 3-engineer R&D team develops the blank taper, the reel gearing, or the lure mould from scratch. Every design file stays confidential under NDA and is never shown to another client.
Can you handle packaging design and printing as well?
Yes — kraft eco boxes, magnetic gift boxes, retail blister cards, window boxes, tube cases, and full-color printed cartons with die-cut foam inserts. Artwork is developed in parallel with production so the boxes arrive in the same container as the product, not three weeks later on a separate shipment.
Which certifications do you carry, and can I run my own third-party inspection?
ISO 9001 for quality management, BSCI for social compliance, CE for European market access. We also hold multiple design patents for proprietary blank technologies. SGS, Intertek, TÜV, or your own inspectors are welcome at any stage — we cover the site fee for third-party inspections booked before production begins.
Which brands do you currently manufacture for?
Every project is under NDA, so we can't publish client names on a public page. What we can do: arrange a factory visit or a live video walkthrough where you'll see production lines running, and provide references directly after we sign a mutual NDA. In practice, most buyers ask for this after the first sample lands.
Can we visit the factory, or arrange a live video tour?
Yes. Book a date and we'll arrange transport from Hangzhou Xiaoshan Airport (HGH — a 20-minute drive). Can't fly in? We run live walk-through calls, no script, in English or Chinese — point the camera at whichever station you want to see, from carbon rolling to final packaging.
Start a project

Tell us what you need. We reply in 48 hours with a price band, not a sales script.

No drip campaigns, no bulk email templates. The person who reads your inquiry is either one of our engineers or the project manager who would own your account — so the first reply already includes the right technical questions instead of two weeks of back-and-forth.

EmailMia@chinawonderfulgroup.com
WhatsApp+86 137 3581 7510
Headquarters18th Floor, Gaoyun HuiFeng Building, No. 1288 Jincheng Road, Beigan Street, Xiaoshan District, Hangzhou, Zhejiang
ResponseWithin 48 hours, weekdays
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