We build custom fishing rods, reels, lures, and packaging for tackle brands, distributors, and private-label retailers in North America and Europe. Our 50 to 250-person factory sits inside Zhejiang's fishing tackle manufacturing cluster in Xiaoshan, Hangzhou, and produces 30,000 to 300,000 units per month across three core categories — spinning/casting/jigging rods, spinning and baitcasting reels, and hard baits, soft plastics, and metal jigs. Certified ISO 9001, BSCI, and CE, with multiple design patents in our name.
Our R&D team designs the blanks, moulds, and packaging in-house. You review at every stage, we build in between. Most first orders ship within 8-12 weeks of the kick-off call.
Send a competitor product, a rough spec, or a napkin sketch. Within 48 hours you get a feasibility note and a price band — before you commit to anything.
Our three R&D engineers draft the blank taper, reel gearing, or lure mould, then build 1-3 sample units to spec. You get photos, video, and a spec sheet before anything ships. First sample under 1 kg travels on us.
30% T/T deposit against a signed PI. Weekly WIP photos land in a shared drive. QC runs at four checkpoints — blank straightness (laser, ±0.5 mm), guide alignment, reel drag torque, final assembly — with a signed report on every batch.
Custom packaging is designed and printed while production runs. Boxing, labeling, barcoding, and palletizing all happen in-house. FOB by default; DDP and staggered shipments available on request.
Rods, reels, and lures share our production management, QC team, and project dashboard. Lines, hooks, tackle boxes, and printed packaging are added onto your main order — you never need to manage a separate workflow for the small stuff.

Spinning, casting, jigging, surf, fly, and ice. Carbon blanks from 24T-46T, plus glass and composite. Guides from KGuide, Sea Guide, or client-nominated suppliers.

Spinning, baitcasting, trolling. CNC aluminium bodies with sealed bearings and carbon drag stacks. One body — your choice of finish, handle, and branding.

Hard baits, soft plastics, metal jigs. Colours to Pantone. Matching packaging designed in parallel — kraft box, gift box, blister, or your format.

Our facility sits inside Zhejiang's fishing tackle manufacturing cluster in Xiaoshan. Your project manager can walk from the blank rolling station to the packaging line in about 90 seconds — so when a QC question comes up, we resolve it that afternoon instead of losing three days to email chains between vendors.
Rods need long tubes. Reels need shaped foam inserts. Lures need snap-lock retail boxes. Your artwork is developed alongside the product, not tacked on at the end.

Carbon hard tube (travel models), die-cut foam tray in a custom-fit box (2-piece rods), roll-up fabric sleeve (budget-range OEM). Your logo screen-printed or foil-stamped on any surface.

Magnetic flip gift box (premium SKU), window box with printed backing card (retail shelf), compact kraft box with line art (eco range). Foam insert cut to your exact reel body profile.

Retail hanging blister card (single lure), snap-lock box (3-pack), magnetic gift box with velvet-style tray (collector set), bulk header bags (wholesale). Printed insert artwork done in-house.

Window box (braided line spools), clear tube (fluorocarbon leader), compartment tray box (terminal tackle sets), snap-lock case with sleeve (hooks). Custom insert card included as standard.
These are the answers we already have ready — with the numbers, the process, and the proof to back them up.
15-35 days to a signed-off sample. Bulk production runs 30-60 days. Weekly WIP photos land in a shared drive, so your team is never in the dark.
Our R&D team owns multiple design patents for proprietary blank technologies. When your spec has a gap, we can propose a fix — not just build what's on paper.
Blank straightness (laser, ±0.5 mm), reel drag torque (1.5x rated), lure weight (±2%), and packaging drop test (1.2 m). Signed report ships with every carton.
Mutual NDA is signed before we look at your tech pack. Custom moulds, blank tapers, and colourways stay off every other client's catalog — including ours.
Most tier-1 factories won't touch pilot batches. We take 100-200 units for seasonal tests or new-market validation, with the same NDA, the same QC, and no minimum-order penalty.
While the product is in production, our design team develops your packaging artwork — kraft eco, premium gift, retail blister, or full-color printed carton. All handled under one roof.
Most tackle buyers spend six months building relationships with a rod factory, a lure factory, and a packaging vendor — usually in different cities. Then they spend the following two years coordinating between them. We consolidate the whole thing: pick your SKUs across categories, and we ship a single FOB container with one QC package, one project manager, and one wire transfer.

Every client relationship is protected by NDA, so we cannot publish names. What we can do: arrange a factory visit, share references after a mutual NDA, and show you the numbers below.
If yours isn't here, drop a note in the inquiry form and Mia will get back to you within 48 hours.
No drip campaigns, no bulk email templates. The person who reads your inquiry is either one of our engineers or the project manager who would own your account — so the first reply already includes the right technical questions instead of two weeks of back-and-forth.